Reported 30% lead growth at ALIOMAR

B2B and B2C lead generation for a construction company, where lead volume and acquisition cost were the two numbers that mattered.

Grow lead volume while keeping acquisition costs within target CPAs.

B2B and B2C prospects for a construction company.

ROI-focused paid campaigns across Meta, LinkedIn, and Google Ads, with traffic-quality monitoring and SEO working alongside to grow lead volume.

• Ran ROI-focused paid campaigns across Meta, LinkedIn, and Google Ads.
• Monitored traffic quality and optimized bids and placements toward target CPAs.
• Managed SEO for growth.

• Meta Ads
• LinkedIn Ads
• Google Ads
• SEO
• Traffic-quality monitoring

1. Optimized bids and placements toward target CPAs.
2. Monitored traffic quality across campaigns.
3. Ran SEO alongside paid activity to support lead growth.

Evidence: CV and employer HR letter, ALIOMAR (2023 – 2025).

Paid media and SEO compound when one team watches both traffic quality and lead quality. A shared view of the numbers stops channels from competing for credit.