OXY Advertising · April – November 2025
Managed more than $32K USD in monthly ad spend across Google, Meta, and TikTok, with a Google Tag Manager and Google Analytics setup built for clean attribution.
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Agency-side performance marketing across Google, Meta, and TikTok. At this level of spend, each channel has to be attributable, so tracking was part of the buying job rather than a separate task.
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Scale the performance channels and inbound lead flow while keeping attribution clear enough to judge each channel on its own results.
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Paid and organic audiences driven toward inbound lead generation.
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Scale the channels that convert, supported by a tracking architecture in Google Tag Manager and Google Analytics. Technical SEO ran alongside the paid work to support inbound lead flow.
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Evidence: CV, Digital Marketing Specialist entry (April – November 2025).
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At this level of spend, trustworthy attribution is part of the buying job. Without it, scaling decisions rest on platform-reported numbers alone.
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