Affiliate and KOL strategy, MENA and APAC

A regional digital marketing role focused on scalable user acquisition across MENA and APAC. Affiliate, creator, and social-commerce activity had to contribute to the same acquisition goals rather than run as separate experiments.

Give the partnership channels one acquisition structure, measured against shared partnership KPIs, so that each channel is judged on the same terms.

Affiliate partners, creators and KOLs, and social-commerce partners active in MENA and APAC markets.

Treat affiliate, KOL, and social commerce as one acquisition system. Paid media, conversion funnels, and landing pages were aligned to the same partnership KPIs, and cross-functional teams worked to one plan.

• Led affiliate, KOL, and social-commerce strategy across MENA and APAC markets.
• Sourced and briefed creators, and activated social-commerce partners.
• Directed cross-functional alignment of paid media, conversion funnels, and landing pages with partnership KPIs.

• Affiliate and KOL partnerships
• Social commerce
• Paid media
• Conversion funnels and landing pages
• Partnership KPI reporting

1. Aligned paid media, conversion funnels, and landing pages with partnership KPIs.
2. Coordinated cross-functional teams across markets.
3. Sourced and briefed creators for KOL activity, then activated social-commerce partners.

Evidence: CV, Digital Marketing Manager entry (April – August 2026).

When affiliate, creator, and paid work share one KPI set, partner decisions become comparable. A creator and an affiliate publisher can then be judged on the same commercial terms.